This week we’re discussing the recently increased importance of monitoring and maintaining your presence on review sites, particularly Yelp and Google Places (now called Google+ Local).
June 13, 2012:
- Siri uses Yelp to search locally – When your potential customers hit that button on their iPhone and tell Siri asks what she can help them with, Siri then asks her friend Yelp for the highest rated results in that category in your geographic area. This is applicable whether you’re a restaurant, doctor, lawyer, plumber, auto repair shop, anything. You need to make sure you’re looking as clean as you can on Yelp, or Siri may not recommend you. Yes, you are now catering your hard work on your company’s image to a digital assistant. Get used to it and move forward, because this stuff is only getting more complicated.
- Google loves Google+ – Google has integrated it’s search even more fully into its social network, last week unveiling Google+ Local. Companies’ reviews on Zagat and Google Places are now merged, using the Zagat scoring system, out of 30 points, and allowing rating of multiple facets of a business. Companies can no longer have an abandoned Google Places page. They will now have to create a Google+ business page, or spruce up their Google Places page now that it has ported over and become a Google+ business page. This gives you some great options, visually, but a more social search for customer equals a more complicated job for businesses.
- Apple just rocked your world – The unveiling of new iOS6 features from Apple announced the dropping of Google Maps and the addition of Apple Maps. Once again, Apple is lending preference to Yelp to assist users in navigating the best spots in the very slick looking, and exceedingly functional, Apple maps. Local restaurants, take note that Apple in also utilizing Open Table to allow users to make reservations with Siri. Let the confusion begin.
- Everybody’s a critic – Visual.Ly makes a great infographic that culminates our innate needs to have our opinions heard. From quick shout outs, epic tales of a dinner gone wrong, or outright rude chastising of a business owner for not caring enough, we love to have our opinions heard. Although there are numerous platforms out there that cater to this desire to be heard, Yelp furthers the addiction even more by rewarding those who share their opinions the most (awarding them a coveted Elite status) and Google just made it super easy for Google+ users to share their experiences very, very publicly.
The push to make the local experience completely interactive has grown so exponentially in the last couple of years, it’s difficult to imagine where we’ll be in a couple more. Social search has grown by leaps and bounds in a very short amount of time. One thing is clear, the phrase “Evolve or die” could not be written any clearer. Local business owners simply can not ignore the growing need to be involved in the social digital sphere. Word of mouth is still king, but that king sits on the throne made of Yelp and Google+ Local.
I recommend you give at least a moment’s look at Main Street Hub. We handle your online reviews for you. We make sure your customers are heard, acknowledged, appeased and thanked. The time is now. Take your reviews by the horns and lead them in a direction that helps your business grow in this ever changing climate of fickle customers who have been handed megaphones to share their experiences. Tell Main Street Hub that Rob Z sent you. Thanks for reading.
Now go get your social on!
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