By now you’ve probably heard that social media does not follow the Field of Dreams mantra: “If you build it, they will come.” (I know, for all you die hard Field of Dreams fans, that’s not the factually accurate quote. But that’s what it has become in pop culture so bear with me.) Simply setting up your social media profiles and waiting for people to come swarming to them will just not happen. You have to give them a reason to come to your page. You have to seek them out by knowing your business, knowing your customers, and knowing your community. One great way to seek out potential customers is by doing Twitter outreach. I’m not going to go through the use of Twitter’s search features here. Those articles have already been written by much more knowledgeable bloggers to varying degrees. I did recently write a guest post for Main Street Hub, a social media management company that focuses on local businesses, in which I discuss three tips for doing Twitter outreach without coming across as a creep or spambot. Twitter is fraught with both, so differentiating yourself from them is critical. You can read the post here:
What are your thoughts on Twitter outreach? Have you been reached out to or poached successfully? What did the person do that worked, or didn’t? Do you have any more tips to add? Let me know below with your comments. Thanks for reading. Now go get your social on! Follow this blog on Google Currents! Download the app in your app store or marketplace and click here to subscribe.
I spend a good part of my day using Twitter to find potential customers for my clients. I use the Twitter search function and locate people talking about relevant things that could translate to needs my clients’ products or services could fulfill. During this digging through the nonsense, the marketing messages, the slang and abbreviated hashtags, I find some pretty ridiculous tweets. Many that make my jaw drop. It never ceases to amaze me how many people forget that their tweets are completely public while they treat their Twitter conversations as if they were private. Some of those are simply too offensive or gross (not to mention misogynistic and lewd) for me to bother posting, but below are a collection of this week’s gems that I just had to share. My occasional commentary will be the parenthetical portions. Enjoy!
****Warning: Some content may be inappropriate for young or easily offended readers****
Was told this weekend is a Mexican holiday…I must ride a wooden stick horse with no pants, wear a fake moustache, and sleep in vomit! (I’m fairly certain those things have absolutely nothing to do with Cinco de Mayo. Ah, America…)
Klout thinks im influential about running. I hate running. (You expected Klout to know the real you…?)
Give your mom something she really deserves this Mother’s Day: an apology. (Ouch. That’s a dim outlook. Sorry mom…?)
Overheard: “That guy should be in a retirement home, ’cause he’s a pervert.” (Sound right. I’ve heard about those old men at retirement homes. They kind of ARE perverts…)
Will exchange sexual acts for new house slippers! #anytakers? #oldladytweets? (Boy the standards have gone down these days…)
Facebook status: “How short should I get my hair cut?” Comment: “Just cut a mundane-question-that-no-one-cares-about’s worth.” (SOMEone was in a mood…)
A dog who attends a flea circus most likely will steal the whole show. (Two drums and cymbal fall off a cliff)
To lazy too pee (You get a D- for effort. You’re lucky I don’t fail you…)
I always wanted a baby manatee. An adult manatee would never fit in my bathtub (It makes sense, yet is still so ridiculous…)
I hope my job’s hair gets sucked into the back of hell’s hair dryer, eaten in a Faustian quiche & twosied out of satan’s bifurcated humdrum (I…just…wait. What…?)
Wonder if iron man even irons his own clothes… And what if he’s anemic for lack or Iron? Wouldn’t it be ironic? #epictweet (You have now ruined the word iron…)
There you are folks! I will try to keep this going on a weekly basis. Obviously, some weeks will be less interesting than others, but I hope you enjoy it. Also, if you ever see any great ones worth pointing out, send them to me at firstname.lastname@example.org
I’m also on the hunt for guest bloggers, so if you’re interesting, have a point of view and a personality, and love social media, send me an email. Bonus points if you like to blog about social media for small and local business!
There will be no Social Gnome’s Hoard this week, as I’m trying to tweak the way I do it. I might perhaps look into a Paper.li, the way I’ve seen many others doing it. The way I’ve been trying to insert images and my personal notes are just taking way too much time and not looking the way I’d like them to. I’ll be working on that this weekend, and it will be back next week, so fear not friends!
On a side note, I am looking for a guest blog writer to add something new to my blog. I am looking for someone with a personality, insight, and if you have a specific interest in social media for local businesses, extra consideration will be taken. Please submit guest posting requests to email@example.com with a link to your current blog or writing samples. I will start a queue of guest posters if I get multiple interests that seem like a good fit!
For the time being, here is a funny reading that my literary friend Jake shared with me.