We’ve all seen it. The automated bot messages. Twitter accounts that are completely on autopilot. Email automation that makes us simultaneously cringe and want to punch a robot in the face (not recommended, I don’t think you’ll win that battle).
The world is becoming more and more automated, and people crave real human interaction more and more. But not just any human interaction. We need genuine, trustworthy, relationship-building humanity. The recent results of Edelman’s Trust Barometer study shows that we are severely lacking in this right now, across the board. It’s time to act. It’s time to connect. It’s time to be more human!
But being human takes time. It takes patience. And many marketers are strapped, needing to make results happen. In this webinar for MarketingProfs, I explain a couple ways you can achieve a human voice at scale, to help you reach more people in an authentic way.
TL;DW (too long, didn’t watch)
I’ll sum up some of the points and provide time stamps in case you don’t have time for a full 40 minute webinar, because we’re all busy.
(6:50) There is a reason influencer marketing has become such a hot topic. Almost everyone has someone they follow that they trust and listen to. Find people who have the trust of the type of audience you want to reach, and work with them in a way that helps them provide value to their audience. In this segment, I provide some specific ways you can reach out to influencers, track your progress, and a B2B example of how we did it when I was at MarketingProfs.
(15:32) Chances are, you have people who are excited about your brand or your products. These could be longtime customers, early adopters, blog commenters, or even employees. Putting the power in their hands, and rewarding them in ways that are appropriate to their needs and wants, provides a human face to your marketing. In the Edelman Trust Barometer study mentioned above, 60% of people trust “people like me” most of all, and that tops the list of people they trust. Employees come in as the most trusted spokesperson on nearly every aspect of business. You need to make these people part of your marketing plans. I also provide a case study on how we did this for MarketingProfs.
Each segment ends with actionable takeaways you can start implementing right now to make your marketing more human, and how to approach influencers and advocates in a genuine way so they’re more willing to work with you.
Unplug the robots. Bring back humanity. Make social social again. We’ve got this.