Found Tweet Friday


Found Tweet Friday!

June 29th (Waffle Iron Day! YES!)

Welcome to the Redlight District of Twitter

I spend a good part of my day using Twitter to find potential customers for my clients. I use the Twitter search function and locate people talking about relevant things that could translate to needs my clients’ products or services could fulfill. During this digging through the nonsense, the marketing messages, the slang and abbreviated hashtags, I find some pretty ridiculous tweets. Many that make my jaw drop. It never ceases to amaze me how many people forget that their tweets are completely public while they treat their Twitter conversations as if they were private. Some of those are simply too offensive or gross (not to mention misogynistic and lewd) for me to bother posting, but below are a collection of this week’s gems that I just had to share. My occasional commentary will be the parenthetical portions. Enjoy!

****Warning: Some content may be inappropriate for young or easily offended readers****

Found tweets:

  • I bought some Icy Hot for my sore shoulder, and now I smell … old. (Could be worse. Could be Ben Gay)
  • I need a @ShinerBeer redbird so bad. Best beer ever! (I strongly contest this statement. Strongly.)
  • I think Grover just got raped by an elephant in the bathtub. (Wait, what? Oh, my childhood)
  • Let’s eat Grandma: http://t.co/gq8DvAsQ (Yay punctuation jokes!)
  • “No, Crocs are not running shoes,” I cried out to the wave of running Crocs lovers as they trampled any hope I had for humanity. (How? HOW do people run in Crocs? It just ain’t right.)
  • These double d’s are so happy Saucony makes a great running bra!!! (Yet another reason I’m happy to be a dude)
  • My aunt came over for dinner and she looks like a fucking hooker. Omg. (Just gotta love family bonding – or is that bondage?)
  • I got so much swag I could sell in a store swag for sale sushi (This started off making sense, and then went off the deep end…)
  • yeah..um were over..sorry monica. just didn’t work out. okbye (And you thought breaking up over the phone was bad)
  • my friend smears vaseline all over her face every night. She says it’s cheap moisterizer. is that right? #beauty #makeup (Ew. Really. People do that. Doesn’t that, like, grease up your pillow? Or your everything?)
  • the guy who ate the other guy’s face off in Miami wasn’t on bath salts, they only found weed in his system.. good luck legalizing it now (It does build a pretty strong case, even if that’s not the cause of his face eating dementia.)

There you are folks! Obviously, some weeks will be less interesting than others, but I hope you enjoy it. Also, if you ever see any great tweets worth pointing out, send them to me at robzaleski1@gmail.com and they might make the list!

Now go get your social on!

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In the Company of You – Having a Personal Brand

Personal brand: The Not-So Secret Identity?

This topic has been sitting in my Evernote folder for a while now. I recently listened to a podcast on Mitch Joel’s Six Pixels of Separation: The Twist Image Podcast, and he had a guest by the name of Ben Casnocha. Ben is the coauthor of a book called The Startup of You (along with Reid Hoffman, cofounder of LinkedIn). The podcast was very interesting and I may have to check out the book too. One topic that they touched on while discussing The Startup of You was personal branding. The internet has allowed for anyone to be an author, anyone to be a content creator, and as such, many have ‘branded’ themselves. People are no longer necessarily identifying themselves as merely an employee of a company, but as brand of their own, leasing their talent to a company for however long they are there (as Mitch and Ben put it in the podcast). It is also discussed in the podcast as to whether this is actually a good thing for businesses or not.

I can honestly say that I have my own personal brand, which occasionally collides with what I do at Main Street Hub. I have my personal blog, which I treat more as a blog discussing small business and social media, because those are the things that interest me. There’s also occasionally funny things (Found Tweet Friday) I find and interesting music or apps that I come across. I also come equipped with my presence on just about all social networks (and the many connections that come from them). At the end of the day, all of that belongs to me and not the company. Ask any social media expert, however, and they’ll tell you that companies should encourage their employees to blog and have a presence on social media. Could this hurt your company? Will it cause your employees to focus more on themselves than your company’s image? Personally, I don’t think that’s the case in most instances.

If you’re hiring the right kind of people, then their personal brand is an extension of them that can be leveraged for the business, as long as they’re interested and invested in the business themselves. Do my blog and social media presence get occasionally leveraged for use with my company? Sure. I tweet about things going on at work (we even have our own hashtag). I ‘Like’ and share things my company posts. I post Instagram pictures from crazy things happening at my group’s desk. I even link to my company and let readers know what we do. Not because the company asks me to, but because it’s relevant to what I’m interested in. As a matter of fact, I got Main Street Hub’s attention initially by tweeting articles about social media and small business and @tagging them on Twitter. Like “Hey guys, I read this and its relevant to your business. I found it interesting and you might too!” With a little perseverance, I landed the job and now my extracurricular social media activities occasionally merge with what I do for Main Street Hub.

Personal brand is only going to become more prevalent as this generation, which already use Tumblr, WordPress, Blogger, Instagram and Twitter to amass numerous followers and fans, grows into the next workforce. They are going to come fully equipped with a social standing and personal brand, and companies will have to know how to reconcile that. Simply put, embrace it, treat your employees with respect, and perhaps their personal brand will mesh with your company’s professional presence.

What are your thoughts? Do you feel you have a personal brand outside of your company? Have you used or leveraged your presence to procure a job? Or, as a business owner, did you take social media presence into account when finding or hiring an employee? I’d love to hear some comments below, and perhaps later I can gather the responses and do a follow up post. Thanks for reading.

Now go get your social on!

Found Tweet Friday


Found Tweet Friday!

June 22, 2012 (Is your dog by your side? It’s National Take Your Dog to Work Day!)

Welcome to the Redlight District of Twitter

I spend a good part of my day using Twitter to find potential customers for my clients. I use the Twitter search function and locate people talking about relevant things that could translate to needs my clients’ products or services could fulfill. During this digging through the nonsense, the marketing messages, the slang and abbreviated hashtags, I find some pretty ridiculous tweets. This week, however, Twitter was pretty boring (not to mention alternating between functioning and completely crashed)! So I’ve collected a few below, and added a couple other things that should make you chuckle, because I know you still need a laugh to finish off the week. Enjoy, and give your dog a treat if you brought it to work (or if you work from home).

****Warning: Some content may be inappropriate for young or easily offended readers****

Found tweets:

  • anon paid for 6 active duty soldier’s drinks at orlando airport bar. Unexpected: 2 ritas, 4 cosmos😉 (Sometimes, the world doesn’t suck.)
  • running from the law (Please tell me this guy is literally tweeting while jumping fences and running from the police. Please.)
  • I’m so breaded you can call my money fish sticks.
T-Rex Trying is a hilarious Tumblr full of pictures by Hugh Murphy depicting the many things a poor T-Rex simply cannot do. Great for a laugh any time, these are usually very clever.
The Oatmeal informs and entertains (as it does so well) by telling how Nikola Tesla is responsible for pretty much every luxury we enjoy today. Really interesting, and completely hilarious.
Nikola Tesla the original geek

There you are folks! I will try to keep this going on a weekly basis. Obviously, some weeks will be less interesting than others, but I hope you enjoy it. Also, if you ever see any great ones worth pointing out, send them to me at robzaleski1@gmail.com

Now go get your social on!

Follow this blog on Google Currents! Download the app in your app store or marketplace and click here to subscribe.

The Social Gnome’s Hoard

Welcome to the Social Gnome’s Hoard, a collection of this week’s most interesting finds from the Social Gnome’s internet travels.

Week of June 20, 2012 (American Eagle Day, so do your country proud):

Social Gnome hoard image

  • For those of you who love those infographs, Social Times has put together some interesting demographic information on who is using the various social networks. Some of the data may come as no surprise if you follow this kind of data, but some of the data is still pretty staggering. I especially like the section that outlines how much a user is supposedly worth to the networks. I’ll take my check now, Mr. Zuckerberg.
  • As a blogger, I’m always looking for something to inspire me, something to keep me furiously clicking away at the keys and trying to get that next blog post out (and on time, to boot). Copyblogger provides some words of wisdom, as usual. This time, in an easily printable format that you can put right above your desk. No more excuses. Print it. Live it. Do it. Be a better writer. Just as easily said as done, right?
30 Best Content Curation Resources for Marketers and Business Pros
Clipped from: http://www.b2bmarketinginsider.com (share this clip)
  • Speaking of blogging tips, if you’re having a tough time figuring out what exactly it is that you want to write about, here is a list of 30 Curation Sources from B2B Marketing Insider to help you get started. Some are big news reporting names you’re already familiar with, but there are a few gems in here that I was unfamiliar with, but am definitely checking out. The article provides links and links to Twitter profiles for all 30, so you can jump right in and follow these sources to keep your content fresh and interesting.
  • Anyone who works in social media, or works digitally with clients, will appreciate the humor in this Tumblr blog “What Should We Call Social Media.” If you haven’t checked it out yet, it is a must. Using animated GIFs, this blog expresses exactly what you and I are feeling when clients or their customers do things that drive us up a wall. It also approaches other great themes like “When Klout tells me it believes I’m influential in something I’ve literally NEVER talked about.” It’s a fantastic Tumblr, but be careful it doesn’t drain your day away. You’ve got clients to think about.

Clipped from: redOrbit (share this clip)
  • Great news to all of you Flipboard lovers (like me!). Google+ announced this week that it would finally be opening up its API to allow your Google+ stream to be viewable from your Flipboard dashboard. It was already possible to view your Google+ stream on Google Currents, which was one pull for me, but I’ve been wildly awaiting this announcement. This hopefully means we’ll see many more availabilities opening up (like Hootsuite and maybe Buffer!). Google previous closed-off nature with their API was one thing hurting them in the battle against Facebook. This could be a pretty major turning point for Google+ usage and integration.
  • And finally, for all you music lovers out there, this FREE app is a must-have. Band of the Day is an app for iPad and iPhone that provides a new band or artist recommendation for every day of the year. You can even go back a handful of weeks to see what you may have missed. The app allows you to preview numerous (if not all) songs by the band or artist, reviews, bios, videos and links to purchase the songs as well. It does obviously require an internet or WiFi connection. The user interface is really slick and moves smoothly through all the various screens. There may be a few artists you’re already pretty familiar with, but unless you’re a major indie music aficionado, you’re likely to find tons of music you’ve never heard before. I highly recommend this app, especially on the iPad, to anyone who thirsts for more music in their life.
So there you are. Another weeks’ worth of noteworthy, interesting or just funny content to keep you in the know. Did I miss anything great that you came across? Do you know of any other great music recommending apps out there? Do you use Flipboard, Google Currents, or some other dashboard for all your news gathering? Weigh in below with your comments.

Now go get your social on!

Follow this blog on your mobile device with Google Currents! Go to the app store and download Google Currents for your iPhone or Android and subscribe to Robzie Social HERE!

Klout Perks – Does the bribery work?

Me, when I received Klout perks in the mail…

Ask most accomplished digital marketers about Klout and the vast majority of them will scoff. “Klout scores don’t mean anything.” “The scoring system is flawed and ridiculous.” These are the kind of responses you’ll likely hear. And they’re right. Once you’ve received your first “Klout thinks you’re influential in [something you’ve never, ever talked about],” you’ll know that there isn’t a whole lot of deep science behind the ranking system. So the question remains: Why is Klout still around? The answer is twofold.

My score on Klout as an Influencer
My Klout score…

One, we are a culture that loves an easily identifiable number, whether it actually holds any real validity or not. We love ratings, star systems, and any easy way to rank people, things, or anything we can assign a value. Especially in these times of overbearing multitasking in our business and personal lives, the easier we can dismiss that which isn’t important, the quicker we can get on to our next task at hand.

This is about how I look when I hear FREE

Two, we are a culture that loves free stuff, regardless of whether we need it or not. I’m most guilty of this myself. I’ll admit that the real and only reason I continue to monitor Klout is that I love to get free stuff and revel in the possibility of gaining early access to beta testing apps and networks. The only fuel behind why I’d ever fret over my score is the concern that I’d fall under some unknown threshold and miss out on some Perk not yet known to me.

I received my first physical perk in the mail a few weeks ago. It was some iced tea samples for a big brand. They gave me a pretty ridiculous amount of samples, which is kind of nice, but it’s going to take me so long to get through them I’m not sure if and when I’ll ever have to buy any of it. The tea was alright, a little too sweet for me, but I’ll drink it throughout the summer. I received my second physical perk this week. It was a sneak peek at the new season of a TV show. Here’s the thing. I don’t have cable, so I won’t be able to watch it once it airs anyway. I also misread the Perk, not realizing that it was season 2, so I’d be lost to start with. Did the fact that I received these two items turn me into a brand advocate? No. If the right thing came along, however, it just might, and I think that’s what brands are banking on. For example, in a post a couple weeks ago, I talked about a Klout Perk for Learni.st, a Pinterest style network that allows you the share and learn things within your community, which I received early access to. I dug the network and the idea behind it, and I actually have even invited a few people to sign up for it while they’re in live beta testing. The creators of Learni.st answered and acknowledged all of my questions, checked out my blog post when I wrote about it, and were excited to have me participating. In this instance, I became an advocate for their product because I liked it and actually felt like I was part of an exclusive group. I didn’t feel so exclusive drinking a glass of tea from a brand I was already well familiar with and I knew was quite established. That’s where I think the power in these Klout Perks really lies. Creating loyalties with brands you may have never heard of, or up-and-coming startups and apps where the feedback of a real and invested community can take a company and its designers to the next level of innovation and creativity.

So, what do you think? Does ‘rewarding’ those with Klout scores above a certain threshold really get a brand anywhere? Do you feel that being rewarded with a freebie would get you behind a brand, or does it take something a little more for you to become an advocate?

Let me know below with your comments. Thanks for reading. Now go get your social on!

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Found Tweet Friday


Found Tweet Friday!

June 15th, 2012 (National Flip Flop Day, according to Tropical Smoothie Cafe! Yeah!)

Welcome to the Redlight District of Twitter

I spend a good part of my day using Twitter to find potential customers for my clients. I use the Twitter search function and locate people talking about relevant things that could translate to needs my clients’ products or services could fulfill. During this digging through the nonsense, the marketing messages, the slang and abbreviated hashtags, I find some pretty ridiculous tweets. Many that make my jaw drop. It never ceases to amaze me how many people forget that their tweets are completely public while they treat their Twitter conversations as if they were private. Some of those are simply too offensive or gross (not to mention misogynistic and lewd) for me to bother posting, but below are a collection of this week’s gems that I just had to share. My occasional commentary will be the parenthetical portions. Enjoy!

****Warning: Some content may be inappropriate for young or easily offended readers****

Found tweets:

  • Guy stopped me as I was picking up dog poop and offered to “take care of that for me.” Thank you, sir, for redefining creepy. (I was just trying to be helpful. Sheesh, can’t even offer to pick up poop these days…)
  • dam ppl running around naked eating bitches face off the world is really comin to an end ! (Actually, I contend that this sentence structure is the reason the world is really coming to an end)
  • My mom thinks LOL stands for “lots of love” she just texted me “Your grandfather just died. LOL.” (Never gets old…haha)
  • OK, good news, finally: my blood test results came back fine, I don’t have typhoid problems or diabeetus or Stanky AIDS Malaria or such (Just, all the things. All the things are wrong.)
  • Going to lunch with my mom sister and my sisters fetus (So, at what stage do you stop calling it a fetus?)
  • My skull sweating, a pistol to it. The tool clicks. BLAST. My face opens like Spring sun hitting a tulip (I always get a little freaked out when I see tweets like this…)
  • Saw a ribbon car magnet this morning that said “Support Zombies”. Awesome. (They’re people too, right?)
  • i think all your makeup is weighing you down while you’re running on that treadmill. at the gym.. again, at the gym.. you’re at the gym. (I find myself making this statement all the time)
  • Ken Dodd’s dad’s dog ‘s dead. (Inadvertent tongue twister?)
  • My realtor sucks. How hard is it to find me a house with a giant mega fun ball pit in the goddamn living room? (Maybe someone should help this guy with managing expectations…)

There you are folks! I will try to keep this going on a weekly basis. Obviously, some weeks will be less interesting than others, but I hope you enjoy it. Also, if you ever see any great ones worth pointing out, send them to me at robzaleski1@gmail.com

Now go get your social on!

Follow this blog on Google Currents! Download the app in your app store or marketplace and click here to subscribe.

The Social Gnome’s Hoard – 4 New Reasons to Monitor Online Reviews

This week we’re discussing the recently increased importance of monitoring and maintaining your presence on review sites, particularly Yelp and Google Places (now called Google+ Local).

June 13, 2012:

Social Gnome hoard image

Yelp rating system
The slow, painful decline from red to yellow
  • Siri uses Yelp to search locally – When your potential customers hit that button on their iPhone and tell Siri asks what she can help them with, Siri then asks her friend Yelp for the highest rated results in that category in your geographic area. This is applicable whether you’re a restaurant, doctor, lawyer, plumber, auto repair shop, anything. You need to make sure you’re looking as clean as you can on Yelp, or Siri may not recommend you. Yes, you are now catering your hard work on your company’s image to a digital assistant. Get used to it and move forward, because this stuff is only getting more complicated.
Google+ Local Austin recommendation
I agree, Mandola’s is delicious.
  • Google loves Google+ – Google has integrated it’s search even more fully into its social network, last week unveiling Google+ Local. Companies’ reviews on Zagat and Google Places are now merged, using the Zagat scoring system, out of 30 points, and allowing rating of multiple facets of a business. Companies can no longer have an abandoned Google Places page. They will now have to create a Google+ business page, or spruce up their Google Places page now that it has ported over and become a Google+ business page. This gives you some great options, visually, but a more social search for customer equals a more complicated job for businesses.
Screenshot from Apple.com
Apple.com explains iOS6 features
  • Apple just rocked your world – The unveiling of new iOS6 features from Apple announced the dropping of Google Maps and the addition of Apple Maps. Once again, Apple is lending preference to Yelp to assist users in navigating the best spots in the very slick looking, and exceedingly functional, Apple maps. Local restaurants, take note that Apple in also utilizing Open Table to allow users to make reservations with Siri. Let the confusion begin.
Visual.Ly infographic on food critiquing
Visual.Ly shows you how much we’re all critics
  • Everybody’s a criticVisual.Ly makes a great infographic that culminates our innate needs to have our opinions heard. From quick shout outs, epic tales of a dinner gone wrong, or outright rude chastising of a business owner for not caring enough, we love to have our opinions heard. Although there are numerous platforms out there that cater to this desire to be heard, Yelp furthers the addiction even more by rewarding those who share their opinions the most (awarding them a coveted Elite status) and Google just made it super easy for Google+ users to share their experiences very, very publicly.
UPDATE As an addendum, Bing is also pushing the local search functionality. Guess what resource Bing will be utilizing for finding local businesses. Yelp. Bing has been making major strides in order to compete with Google and the social nature of Google+ Local. It seems Bing is bringing Yelp along with it.
The push to make the local experience completely interactive has grown so exponentially in the last couple of years, it’s difficult to imagine where we’ll be in a couple more. Social search has grown by leaps and bounds in a very short amount of time. One thing is clear, the phrase “Evolve or die” could not be written any clearer. Local business owners simply can not ignore the growing need to be involved in the social digital sphere. Word of mouth is still king, but that king sits on the throne made of Yelp and Google+ Local.

I recommend you give at least a moment’s look at Main Street Hub. We handle your online reviews for you. We make sure your customers are heard, acknowledged, appeased and thanked. The time is now. Take your reviews by the horns and lead them in a direction that helps your business grow in this ever changing climate of fickle customers who have been handed megaphones to share their experiences. Tell Main Street Hub that Rob Z sent you. Thanks for reading.

Now go get your social on!

Follow this blog on your mobile device with Google Currents! Go to the app store and download Google Currents for your iPhone or Android and subscribe to Robzie Social HERE!