How Converse Won My Love During SXSW

I absolutely love the opportunities that social media can provide us. A mere twenty years ago, it would have been a rare occurrence to connect with anyone internally at a major company. With social, communication lines are more engaging, and often times more human, than ever before. Nothing could be more evident than my experience at SXSW last week.

Converse shoes free from SXSW
This is what free swag can look like!

My girlfriend and I were waiting in line for a Fader Fort show, presented by Converse. She was very excited to catch Solange Knowles (very talented younger sister of Beyonce, who put on a great show). I biked to meet her directly after I got off work, and we joined the forever long line after picking up wristbands. As is my standard, I checked in to the venue. Upon checking in on Foursquare, I was provided with the information of a sponsored hashtag for the event that would allow me the possibility to win some swag. As we social media nerds do, I immediately tweeted using the hashtag to announce my presence at the event, expecting nothing more than perhaps a retweet later or a thanks for enjoying the event. What happened next made my entire week.

Not only did Converse tweet me, they offered me a free pair of Converse shoes. I’m not one who wins things often, so this alone made me geek out. I was instructed to DM them with information so they could provide me a contact. This is where thing reached the level of super awesome. I was given a number to text message, allowing me to find the person who would get me free shoes after we got in. I did, however, I noted that we were in a line that was moving at the pace a snail could have easily topped.

Twitter conversation with Converse
How it all went down.

Rather than giving me a blase “Well, we hope to see you if and when you get in,” Converse obliterated my expectations. They told me to get out of line and meet a guy at the entrance. They were going to let us in, simply because I tweeted their hashtag. There was a strong possibility that we were going to miss Solange’s performance (see a clip below) with the look of the line, and an increasing number of badge holders showing up, but we were able to get in, get settled on a spot, and enjoy her whole performance. My girlfriend was thrilled with the show, and I was thrilled that I got some new kicks. All this thanks to the direct line of communication that social media provides. Guess who could be labeled a brand advocate for Converse now―this kid. Way to go Converse.

Have you had a similar experience, whether at SXSW or otherwise? What kind of awesome interactions have you had with a brand via social media? Share your story in the comments below!

Thanks for reading. Now go get your social on!

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Found Tweet Friday


Found Tweet Friday!

February 8, 2012  (The Anniversary of the Boy Scouts of America, as well as Opera Day!) Back after a long hiatus!

Welcome to the Redlight District of Twitter

I spend a good part of my day using Twitter to find potential customers for my clients. I use the Twitter search function and locate people talking about relevant things that could translate to needs my clients’ products or services could fulfill. During this digging through the nonsense, the marketing messages, the slang and abbreviated hashtags, I find some pretty ridiculous tweets. Many that make my jaw drop. It never ceases to amaze me how many people forget that their tweets are completely public while they treat their Twitter conversations as if they were private. Some of those are simply too offensive or gross (not to mention misogynistic and lewd) for me to bother posting, but below are a collection of this week’s gems that I just had to share. My occasional commentary will be the parenthetical portions. Enjoy!

****Warning: Some content may be inappropriate for young or easily offended readers****

Found tweets:

  • My sister’s favorite rapper is Will Smith. I’m pretty sure her favorite ice cream is a block of ice. (Ouch, that was harsh…)
  • Got arrested for possession of #swag last night (Sure, I’ll bet the officer was all like “Whoa, buddy. You need to tone down that swag!”)
  • Yes dad. Please continue feeling up your girlfriend and the dinner table. (Doesn’t get much more awkward than that…)
  • When you eat food that’s too hot and start breathing like a retarded dragon. (Though I don’t condone the word, I know this feeling exactly…)
  • oatmeal taste like dick hair (The hell? What kind of oatmeal are you eating?)
  • Mum needs to wash my hair for me like now (#FirstWorldProblems)
  • Sure. I’ll have three glasses of red and go hurl myself down the side mountain on waxed up planks of wood. Great idea. Super safe. #skiing (That’s a good point. Sounds dangerous, yet intriguingly awesome.)
  • At the beach today. Some lady was burning her wedding dress in a bonfire. Gee, I wonder why things didn’t work out. #boiledrabbits (What?? Where did that hashtag come from?)
  • I feel you. My car is dying. I need to let him/it go, but…I just can’t quit him. #BrokebackCar (Some loves you just can’t turn off…)
  • I never eat yucky beef… seems I accidentally eliminated horse from my diet too #result

There you are folks! Obviously, some weeks will be less interesting than others, but I hope you enjoy it. Also, if you ever see any great tweets worth pointing out, send them to me at robzaleski1@gmail.com and they might make the list!

Now go get your social on!

Follow this blog on Google Currents! Download the app in your app store or marketplace and click here to subscribe.

Found Tweet Friday


Found Tweet Friday!

June 29th (Waffle Iron Day! YES!)

Welcome to the Redlight District of Twitter

I spend a good part of my day using Twitter to find potential customers for my clients. I use the Twitter search function and locate people talking about relevant things that could translate to needs my clients’ products or services could fulfill. During this digging through the nonsense, the marketing messages, the slang and abbreviated hashtags, I find some pretty ridiculous tweets. Many that make my jaw drop. It never ceases to amaze me how many people forget that their tweets are completely public while they treat their Twitter conversations as if they were private. Some of those are simply too offensive or gross (not to mention misogynistic and lewd) for me to bother posting, but below are a collection of this week’s gems that I just had to share. My occasional commentary will be the parenthetical portions. Enjoy!

****Warning: Some content may be inappropriate for young or easily offended readers****

Found tweets:

  • I bought some Icy Hot for my sore shoulder, and now I smell … old. (Could be worse. Could be Ben Gay)
  • I need a @ShinerBeer redbird so bad. Best beer ever! (I strongly contest this statement. Strongly.)
  • I think Grover just got raped by an elephant in the bathtub. (Wait, what? Oh, my childhood)
  • Let’s eat Grandma: http://t.co/gq8DvAsQ (Yay punctuation jokes!)
  • “No, Crocs are not running shoes,” I cried out to the wave of running Crocs lovers as they trampled any hope I had for humanity. (How? HOW do people run in Crocs? It just ain’t right.)
  • These double d’s are so happy Saucony makes a great running bra!!! (Yet another reason I’m happy to be a dude)
  • My aunt came over for dinner and she looks like a fucking hooker. Omg. (Just gotta love family bonding – or is that bondage?)
  • I got so much swag I could sell in a store swag for sale sushi (This started off making sense, and then went off the deep end…)
  • yeah..um were over..sorry monica. just didn’t work out. okbye (And you thought breaking up over the phone was bad)
  • my friend smears vaseline all over her face every night. She says it’s cheap moisterizer. is that right? #beauty #makeup (Ew. Really. People do that. Doesn’t that, like, grease up your pillow? Or your everything?)
  • the guy who ate the other guy’s face off in Miami wasn’t on bath salts, they only found weed in his system.. good luck legalizing it now (It does build a pretty strong case, even if that’s not the cause of his face eating dementia.)

There you are folks! Obviously, some weeks will be less interesting than others, but I hope you enjoy it. Also, if you ever see any great tweets worth pointing out, send them to me at robzaleski1@gmail.com and they might make the list!

Now go get your social on!

Follow this blog on Google Currents! Download the app in your app store or marketplace and click here to subscribe.