I just got home from watching Wes Anderson’s Grand Budapest Hotel. I loved it. It was everything I wanted it to be: quirky yet familiar characters (with delightful cameos), magical use of color, symmetry and music to paint a beautiful picture, and a story just absurd enough to still maintain some believability while making me laugh out loud. In short—unabashedly and unapologetically Wes Anderson. As I left the theatre, I began to think about what I love about Mr. Anderson’s movies, and it struck me. In your blog, you should be unapologetically and unabashedly you, too.
Wes Anderson has haters, believe that. There are people who detest the precocious nature of his characters, the quirky, dry nature of his scripts, and the very specific look that makes sure you know it’s a product of his creative mind. That doesn’t stop him from continuing on that trajectory though, and this fact has won him a fan base that will follow his every endeavor and a group of talented professionals that are thrilled to work with him again. He’s not afraid to be who he is, tell the stories he wants to tell, or be true to the nature of what he envisions. The same can be done on your blog.
Have you ever written a post, be it for your job as a content marketer or social media specialist or whatever, that you just didn’t really feel sounded like it came from you? Have you ever written something that just felt forced? On the other hand, have you ever sat down at your computer, or with your notepad in the park, and just felt like you couldn’t stop writing? Like the words were just flowing out of your mind faster than you could type or write them? That’s the person you need to be. That’s the voice and mindset you need to follow. That’s the dream.
Now, that being said, some of you may be in the same boat I am. I have absolutely no idea who I want to be, what I want to do when I grow up (at 32, mind you), or what kind of content quite feels right for me to continually pursue. I do feel passionate about some of the things I write, but not as much so about other things. Marketing will do that to you sometimes. Regardless of how much you want to enjoy what you do, you still have to sell a product, an idea, or a service when you work in marketing. But I do enjoy my job, I can say that. When you’re writing for a company though, you have to maintain their voice, their personality; which is why I still go back to my own blog from time to time and write what’s on my mind and what really comes from me.
I hope to be as confident and steadfast in my voice as Mr. Anderson. I’m not quite sure how to find exactly what I’m passionate about, but I’m making it my goal this year to work on figuring it out so I can chase it. What about you?
Have you found your passion? Are you following it? Are you like me and are still searching for it? Or have you found it, but are afraid to go get it? I’d love to hear from you in the comments.
Chase your dreams. I plan to.
Now, go get your social on!