Brand Your Instagram Photos Using Over App

Over App
Taken with Instagram, text added with Over

A couple weeks ago, Chris Brogan tweeted about an app he was digging and shared a Google Hangout he had with a guy named Aaron Marshall. The app was called Over, and it allows you to add text over pictures on your iPhone (for the time being) using a really slick interface. You can then post your edited photos to Facebook (profile not page, yet), Twitter, Instagram, Tumblr (having issues getting mine to show up though) or send the image via email. I’ve yet to have Chris Brogan steer me wrong, so I checked out the app myself. Seemed like a fun way to spice up photos and I really enjoy the use of a scrolling wheel to go through all of your options. Later, I read a blog post shared by Valerie Deveza reminding bloggers that you can (and should) easily use your own, royalty-free images in your blog posts. This saves time scouring for usable images (and potential distractions of perusing the internet) and any concern of copyright infringement. Then. It hit me.

Over App
Taken with Instagram, text added with Over

A fantastic use for Over is to “brand” your photos that you take on your iPhone. If you already use Instagram or Facebook Camera, take your pictures and add your filters as normal. Open Over and load the picture in, add your company name, website, your name, message, etc, choose a font (more are available for individual purchase) and suddenly, the photo is officially yours. Also, if you’re a fan of Paper by 53 for the iPad (of which I am a raving fan), you can doodle your image, email it to yourself or screen capture it, add your text with Over, and suddenly it becomes branded as well. (Conversely, you could write out your company’s name/info in Paper if you have a steady hand, but I know many professionals whose handwriting is pretty atrocious.) Either way, you’ll get to show off your creative side and never worry if you’re going to receive a cease and desist letter for an image you’re using. Even with proper credit, you just can’t be too sure when using others’ intellectual property.

Fifty-Three, Yelp, Over App
Drawn with Paper by 53, text added with Over

The best part about using Over with the apps I’ve discussed is that you don’t have to go and buy (or illegally download) any expensive software. Over and Paper may cost you a few bucks, then you’re off to writing your blog safely, further engaging your creativity and artistic side. Just think. You could even create your own memes!

What are your thoughts on this approach? Are you using any other text-overlay apps that you’re hooked on? Are you already using your own images in your blog posts?

Let me know below with your comments.

Thanks for reading. Now go get your social on!

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Author: robzie

I am a marketing professional with a specific interest in creating connections through social media and digital marketing. Confessed coffee addict, social media nerd, and office supplies junkie. Feel free to contact me and start up a conversation!

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