LinkedIn’s Profile Facelift, and a Feature You May Not Know About

As many of you have probably heard or seen, LinkedIn announced that it is giving profiles a facelift and working on making the site better equipped for social interaction. This surely is in part due to the split from Twitter. If you haven’t seen the changes on your profile and mobile apps already, you will soon. It’s cleaner, clearer and an undeniable upgrade. Here is a great article outlining some of the major changes and discussing how they may effect you. Perhaps it’s time to spruce things up a bit on your profile.

While checking out my shiny new page, I noticed that LinkedIn is focusing even more on the important stuff. As you scroll down my page, you see my summary, experience, publications, and projects. In that order. This means that as people are viewing your previous experience, they are likely to see your Projects too. Are you using this great, but highly undervalued feature on LinkedIn? I’ve included a video below explaining how to add one, and the great benefits that come along with creating Projects (like strengthening and increasing your connections). I guest posted about this on Entrepreneur Magazine columnist Starr Hall’s blog a couple months ago, but I feel it bears mentioning again.


What are your thoughts on this feature? What do you think of LinkedIn’s new profile pages? Do you have any speculation as to what’s coming next for the professional network? Let me know below with your comments.

Thanks for reading. Now go get your social on!

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Author: robzie

I am a marketing professional with a specific interest in creating connections through social media and digital marketing. Confessed coffee addict, social media nerd, and office supplies junkie. Feel free to contact me and start up a conversation!

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