The Internet Is Out of Control This Week

SXSW announcments galore, major changes to the things you know and love–ladies and gentlemen, the internet is out of control this week.

First off, I had an awesome SXSWi experience. I met some awesome folks and I’ll be writing a blog post about that soon.

If you haven’t heard already, Google has announced that it’s getting rid of Google Reader. It’s not worth their resources anymore, so you have until July 1st to get it together and aggregate elsewhere. For the full story, click below.

Also, just when you thought you knew Twitter’s format, it’s changing things up. You can now use line breaks. This could be awesome, or it could make your Twitter feed the most annoying thing on the planet. Let the unfollows begin. More information below:

OH, and then Facebook was all like “Hey guys, what about me? I’ll start working on allowing hashtags!” The internet is no longer as we knew it.

 

What do you think about these two developments in social media? Has this week completely disrupted your work flow, or could you care less. Share you thoughts with a comment below!

Thanks for reading. Now go get your social on!

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A Blogger not Blogging

Confused  Face
Mind…boggled…

If you’re a blogger, I don’t have to tell you how difficult it can be to keep pumping out interesting and relevant content. I haven’t posted in a while. Partially, it’s because I’ve been swamped with a gazillion other things, and partially because I’m having an existential meltdown. These things happen, I suppose.

Whenever I work out, I listen to podcasts: Marketing Over Coffee, The Human Business Way, The Content Warfare Podcast, Social Media Marketing, and others. Sometimes, I have no idea what they’re talking about when they dive too deep into the true marketing and analytics side of social media marketing. I’m a people person. I love the people and social side of this digital stuff. The numbers and ROI and analytics are all things I’m struggling to pick up. Recently, there have been a slew of interviews with Seth Godin and C.C. Chapman, both promoting their respective books. These interviews have been inspiring, invigorating and terrifying…

Podcasts worth listening to
Some of my favorite podcasts from geniuses on the internets

Both of these guys are pretty into the human side of things. They also tout the mantra of “find what you love, and go make money doing it!” I love that. It’s brilliant. It’s obviously the key to happiness. Just one problem…what if you have no idea what you want to do with your life? How do you commit gung-ho to something when you have no idea what it is? This is the conundrum that I find myself in.

I write this blog. I feel I’m ok at it. I’m not terrible, but I’m no Mitch Joel or Chris Brogan and don’t believe I ever will be. I work in social media as a community manager. I’m pretty good at it. I write some content that gets engagement, and I love the interactions when it does happen. I’ve worked in retail and was pretty good at that, often loved by my customers. Nothing ever seems to fully click, however. I never feel like, “Yes. This is what I should be doing. This is that gratifying thing I’ve been searching for!” Now, I’ve never been fired from a job, so maybe I’m not experiencing Seth Godin’s idea of having to fail to succeed. How does one push oneself into new and dangerous territory, when you just don’t know where to start? This, readers (all, like, 8 of you), is the situation I find myself in. Any advice for a lost soul? If you made it to the end of this post, and my existentially grasping questions, thanks for hanging in there. I’ll get back to writing about social media soon.

Thanks for reading. Now go get your social on!

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Twitter Spammers Are Stealing Your Tweets

Twitter, followers, tweets, spam, fake, accounts
Never tastes as good as you hope it will…

With each technology that advances our culture, there is the inevitable down side. With the telephone came bad telemarketing and phone scams, with the television came crappy infomercials (and in my opinion, reality TV), and with the internet came spam. Each of these has advanced in their own way, and the typical scheme has been to sell you something. Twitter spam is becoming it’s own beast and seems to serve multiple functions. Some are pretty obvious, like the:

“Hey @robzie81, how would you like 1,000 followers in 5 minutes? Click here —> http://bit.ly/clickforgarbage”

Or one of my recent favorites:

“@robzie81 Someone is spreading vicious rumors about you http://bit.ly/clickitstupid”

These ones get the delete pretty quickly, but there are some that I’ve seen becoming pervasive in the Twittersphere that are a different breed. They’re Twitter accounts, obviously made by people who’s first language is not English, with stock images as their avatar and occasionally very poorly written bios. These accounts typically have a handful of followers, likely from their own circle, pretty legit sounding names, and the content of the tweets is typically flush with keywords. Some are copy/pasted from other users’ tweets, with any @ references removed and thus making them make no sense, like:

“Can’t wait for my training session with #itsbeentoolong”

Something seems out of place there, doesn’t it? I also come across some other copy/pasted versions that seem legit at first, until you see them show up 30 times in a search, word for word. Examples:

“Dear shaving commercials, stop shaving hairless legs. If you want impress us, please shave a gorilla.”
“I’m so hungry! “Didn’t you just eat?” “Yeah… So?””
“My poor school 😦 I have lost everything in my classroom. Floods up to my waist took over everything. God help us. :(”
“I wasn’t that drunk ‘Dude, you were in my closet yelling “where the heck is narnia”‘

There are some tweets that are poorly written, but are obviously targeted to show up in business searches. Keywords for everything from spas and salons, gyms and restaurants are planted in tweets like the below:

“It’s my lucky day..I buy new bikini with 50% off :)”
“hello friends…,is there anyone ever try acai berry, i heard it’s good for diet and health”
“I am thinking about getting a 1971 Ford Pinto for a new car”
“Oh no, my dog pee on my pillow again…twice this week grrr…”
“On early call out for a military exercise, one of my colleagues used this excuse: I had to round up a group of Giraffes on the motorway (…”

Twitter, tweet, business, keywords, spam
Hm. Do we see a trend developing in this search stream?

My guess is that these accounts directly relate to the first example I mentioned: Paid Twitter followers. This then leads me to my final point, and please excuse my use of all caps, but: NEVER PAY FOR TWITTER FOLLOWERS. The likelihood that your account will be followed by the garbage accounts above is pretty high, and they will do nothing for you. Organically building your Twitter presence will get you real followers (and the occasional bot that will follow you, but what can you do?) and will create a community of conversation that will actually be useful to you. Take the time to put out interesting, relevant content, follow other people and businesses that you find interesting and they will often return the favor if they find your content worthwhile.

What other kind of Twitter spam have you seen, besides the notorious bikini-clad porn accounts? Any other creative things you’ve seen? Have any of you bought into the ‘pay for followers’ scheme already, and if so, what kind of followers did you see?

Let me know below with your comments. Also, be sure to check out some of the best/worst REAL Twitter users have to offer by checking out my weekly post, Found Tweet Friday.

Thanks for reading. Now go get your social on!

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That Social Media Mojo

For a while, I lost my mojo. I became disillusioned with the overwhelming feeling that I couldn’t keep up with blogging, social networking and my job, and I didn’t think blogging was getting me anywhere. I didn’t think anyone cared, wasn’t sure if anyone was reading and I felt like I was just pumping out my content to no one. So, I stopped. I haven’t written a blog post for weeks. I wanted to, but then I would just get flustered and tell myself that it didn’t matter anyway. I considered deleting my blog, but I didn’t. I’m glad that I didn’t.

I received a comment out of the blue this week on a post I did a couple months ago. It was an engaging comment and in the end the person thanked me for writing the post. This small gesture reminded me why I blog. I don’t do it for constant comments, retweets on Twitter or raving fans. I do it so I can connect with people who are interested in the same things I am. I do it to share information with those who are seeking it. The glory of the internet is that posts just float out there, and can show up again when people are looking for them.

I sometimes look at the big names in blogging, the social media pros, and I wonder how the hell they have time to still have a life. I realized it’s because they don’t try to do everything. They focus on the things that are most important to them, keep the peripheral in mind without completely fragmenting their focus, and thus are able to have time to do other things. I’ve wanted to be so “engaged” that my focus has been in too many directions. I haven’t been able to give anything enough attention, because I was trying to focus on everything. And so, just in time for Halloween, I’m coming back from the dead.

blog, blogging, blogger, zombie, social media
The horror! The humanity! The blogging!

Also, I’m currently reading a pre-published copy of Chris Brogan and  Julien Smith’s “The Impact Equation” (affiliate link) and I’m already telling you to pick it up when it hits on 10/25. You’ll love it, and be inspired by it. These guys are no b.s. about how to make an impact, and it’s not the same old crap you hear everywhere else.

How do you keep your social media mojo going? What inspires you to blog, even if you’re not getting the engagement you wish you were?

Let me know below with your comments.

Thanks for reading. Now go get your social on!

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3 Tips for Doing Twitter Outreach Without Being a Creep

By now you’ve probably heard that social media does not follow the Field of Dreams mantra: “If you build it, they will come.” (I know, for all you die hard Field of Dreams fans, that’s not the factually accurate quote. But that’s what it has become in pop culture so bear with me.) Simply setting up your social media profiles and waiting for people to come swarming to them will just not happen. You have to give them a reason to come to your page. You have to seek them out by knowing your business, knowing your customers, and knowing your community. One great way to seek out potential customers is by doing Twitter outreach. I’m not going to go through the use of Twitter’s search features here. Those articles have already been written by much more knowledgeable bloggers to varying degrees. I did recently write a guest post for Main Street Hub, a social media management company that focuses on local businesses, in which I discuss three tips for doing Twitter outreach without coming across as a creep or spambot. Twitter is fraught with both, so differentiating yourself from them is critical. You can read the post here:

What are your thoughts on Twitter outreach? Have you been reached out to or poached successfully? What did the person do that worked, or didn’t? Do you have any more tips to add? Let me know below with your comments. Thanks for reading. Now go get your social on! Follow this blog on Google Currents! Download the app in your app store or marketplace and click here to subscribe.

LinkedIn’s Profile Facelift, and a Feature You May Not Know About

As many of you have probably heard or seen, LinkedIn announced that it is giving profiles a facelift and working on making the site better equipped for social interaction. This surely is in part due to the split from Twitter. If you haven’t seen the changes on your profile and mobile apps already, you will soon. It’s cleaner, clearer and an undeniable upgrade. Here is a great article outlining some of the major changes and discussing how they may effect you. Perhaps it’s time to spruce things up a bit on your profile.

While checking out my shiny new page, I noticed that LinkedIn is focusing even more on the important stuff. As you scroll down my page, you see my summary, experience, publications, and projects. In that order. This means that as people are viewing your previous experience, they are likely to see your Projects too. Are you using this great, but highly undervalued feature on LinkedIn? I’ve included a video below explaining how to add one, and the great benefits that come along with creating Projects (like strengthening and increasing your connections). I guest posted about this on Entrepreneur Magazine columnist Starr Hall’s blog a couple months ago, but I feel it bears mentioning again.


What are your thoughts on this feature? What do you think of LinkedIn’s new profile pages? Do you have any speculation as to what’s coming next for the professional network? Let me know below with your comments.

Thanks for reading. Now go get your social on!

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Rise of the Social Homepages

Time is becoming a very precious thing indeed. Trying to keep up on blogs, social networks, news, friends, family, work, and having non-computer related experiences create a life of constant pull on our attention. This constant pull in a gazillion different directions is exactly why I think these “Social homepages” are becoming more and more relevant. I’ve only joined two so far, and each has some functionalities that they can boast. Basically, they connect all of your social status updates and put them in a visual ‘homepage’ where one can visit and see everything that you’re sharing. The key here is the visual element. Photos you take, images pulled from links, videos; all these create a visually engaging aesthetic that will save your friends and followers time from visiting all of your networks. Let’s take a look at them.

Social networks all in one place

RebelMouse was created by by the former CTO of The Huffington Post, Paul Berry. It’s still in beta but is receiving a huge amount of buzz. Features have already been added from when I first received my invite. You can now embed your RebelMouse into your website or blog, thus making all your social updates visible from either. This is huge because your customers, potential clients, or friends don’t have to leave the place you’re putting your best work, as well as your products or services. You also have the ability to highlight certain posts that you want to stay stationary and maintain good real estate on your page, which I love!  As of right now, RebelMouse allows you to pull updates from Facebook profiles and pages, Twitter (you’ll need to use either to create your account) and just recently, Instagram. In an interview on July 9th, Paul Berry states that more networks are coming, such as Google+ and Tumblr. You can also manually add stories, which I imagine people who fully embrace their RebelMouse page as a homepage will be doing often. You can create separate RebelMouse pages for Facebook pages of which you are an admin, which is a great advantage to admins of multiple pages that aren’t really related. You can view others in your Facebook or Twitter networks that are using RebelMouse and follow their pages. Since it’s still in public beta, I can’t wait to see what new things come out of this already-popular platform.

glos.si for social networks

I was actually reached out to on Twitter by glos.si’s co-founder Sandy Lin while tweeting about RebelMouse (good poaching!). Since I dug RebelMouse, I figured it was worth a look, and I set up my own glos.si page. The first thing I noticed was that glos.si takes the same approach that Klout does and connects just about every social network under the sun. The designers to a great job of helping users show off their networks by listing them with icons in the profile heading. This is nice, just in case followers want to go and focus solely on a single network. glos.si uses the same idea I mention above for RebelMouse of creating something visually engaging, with your Foursquare updates staying stationary on the right and your other updates visually represented in tiled columns to the left. The option to change your view between images, articles, videos and everything makes reading pages a breeze. You also get to choose a background image, thus creating an even more personalized experience. The site uses a pretty cool randomized search to allow you to connect with other glos.si users not already in your other networks. As for connecting with friends using glos.si, you can only search Facebook and Twitter. One feature that I find really cool is the Newsstand feature. This creates a glos.si page of updates from everyone you follow, saving you even more time.

RebelMouse is already a slick platform with a very believable promise that there’s more to come. glos.si has a great interface already, and is strides ahead of RebelMouse since it was started back in September last year. Once RebelMouse comes of out beta, these two will certainly be in head to head competition. I’ll be interested to see where the two of them go.

Are you using either of these sites? Are there other “social homepage” sites that you’ve come across? Let me know below with your comments.

Thanks for reading. Now go get your social on!

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